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From now on, the phrase ¡®going shopping¡¯
will be dominated by the phrase ¡®going
malling¡¯. The world is constantly changing.
Retail is the spearhead that initially shows
the naked eye the change of the world. Yes,
the trend is ¡®the multi-complex shopping
mall¡¯.
You have probably visited ¡®Venus port¡¯
of Tokyo, Japan or ¡®Harbor city¡¯ of Hong-Kong,
and yes, they are in a form of a multi-complex
shopping mall. Of course the originality
of the multi-complex shopping mall is from
the U.S. In the U.S., many multi-complex
shopping malls welcome customers with each
unique concept. In the case of Korea, ¡®I-park
mall¡¯ and ¡®COEX mall¡¯ are the representative
multi-complex shopping mall but these are
only the toddling phase of the coming multi-complex
shopping mall era
Then, what is needed
to plan and operate these multi-complex
shopping malls?
Of course a comprehensive
planner is needed to draw the outline
For
your information, the retail marketer not
only plans promotions and composites shopping
mall MD but also consults for the renter
to maintain the concept of the shopping
mall while raising the value of the real-estate.
In the case of Korea, the people who worked
in the real-estate business ordinarily learn
the MD business of retail while working
but this is also just the beginning. Unlike
the former buyers of the department store,
not only retail marketing for department
stores but also real-estate, asset planning,
culture, art and sales promotion is needed
as the collective crystalloid for omnidirectional
businesses.
Therefore, not only the
basic work of retail marketing, which is
MD composition, Monthly/Annual sales analysis
and store environment etc., from consulting
the renters for the improvement of sales
and planning of sales promotion along with
operation of events to long-term strategic
plans for raising the real-estate value
of the shopping mall, the qualification
asks for the ability to draw the guidelines
and the details of the shopping mall.
The
multi-complex shopping malls, soon to be
presented in Korea, are going to be in the
form of an integrated life. It must be shown
in many forms such as shopping, fun, food,
visual, enjoyable factors. For these kinds
of planning, referring to the multi-complex
shopping malls of the U.S. or Japan is possible
but unconditional benchmarking can result
big mistakes. The multi-complex shopping
mall examples of the U.S. and Japan are
not the answer because our lifestyles are
very different from them therefore it is
obvious that the Korean multi-complex shopping
mall concept must be newly made.
¡®Kim¡¯s
Retail Consulting¡¯ will manifest the unique
Korean style multi-complex shopping mall
concept.
We will look forward to
you expectations and encouragements.
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